Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.

Read more

It’s the start of the new year – and it's finally time to write the book you've been thinking about. Except, you're not even sure how to start writing a book. If you dedicate yourself to the task, you can finish your book within a year.

Read more

A brilliant book is easy to describe. That's good, because there are essential book descriptions that will factor into your chances for success.

Read more

What is a book? Why did the publisher hire me to write it and print all these copies? Why did I write, re-write, re-re-write, edit, and re-edit the content within? Why am I sprawled in the front hall manipulating packing tape to stick to the package and not to my forearm?

Read more

How important are reviews for self-published books? In my mind, the answer is "VERY!" But I want to hear from you!

Read more

Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

Read more

Think of your book description as the most important sales pitch of your life. Every word must count, every idea must serve to rope readers in. Too often, indie authors fall short and lose readers to a book with better promo copy.

Read more