It’s the start of the new year – and it's finally time to write the book you've been thinking about. Except, you're not even sure how to start writing a book. If you dedicate yourself to the task, you can finish your book within a year.

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A brilliant book is easy to describe. That's good, because there are essential book descriptions that will factor into your chances for success.

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What is a book? Why did the publisher hire me to write it and print all these copies? Why did I write, re-write, re-re-write, edit, and re-edit the content within? Why am I sprawled in the front hall manipulating packing tape to stick to the package and not to my forearm?

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How important are reviews for self-published books? In my mind, the answer is "VERY!" But I want to hear from you!

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Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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Think of your book description as the most important sales pitch of your life. Every word must count, every idea must serve to rope readers in. Too often, indie authors fall short and lose readers to a book with better promo copy.

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Think of your favorite books in your personal library. Aside from the titles and authors, what usually come to your mind? All those beautiful covers? Some covers tell a story in and of themselves. So what about the other side of the book? I'll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self published authors.

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