Building an author platform takes time, and you won’t get far if you wait for some magical moment. But you have the freedom to focus on the activities you like, so don’t make your life difficult by forcing something that’s not really you.

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Use an editing pass to produce a map of your reader's suspension of disbelief. Once you've created a universe in which your reader is immersed, you can focus on polishing your manuscript for publication.

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To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics.

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This twist on editing can turn those red marks on the page into something a writer craves. Red pen praising only highlights the best of a writer's work.

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For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

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"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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