If you're a self-published author or you've got a book out on a small press, you're probably not going to embark upon a national reading tour on someone else's dime. Heck, even if your book was published by FSG you might not get any financial or logistical help when it comes to planning a book tour. No, you're going to have to organize and pay for your own book tour, the D.I.Y. way.
Now you're wondering, "Is it worth the effort? Will I sell any books? What are some common book tour mistakes, and how can I avoid them?"
Plenty of authors have booked successful multi-city reading tours on their own. Lucky for us, some of them have written all about their experiences.