Many new self-published authors think they need to have a book launch with lots of fanfare right after they hit the publish button. Actually, you can “launch” your book in the first few months after its official release date.

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If I had a dollar for every person who laughed loudly when they heard the title of my new novel, I’d be a rich woman, according to the cliché. “Finding Clarity: A Mom, A Dwarf and a Posh Private School in the People’s Republic of Berkeley” typically causes a two-second pause before hearty har-hars. And that was precisely my intention: to telegraph to someone hearing about my novel for the first time that it is a bucket of fun with a rich interior and unexpected twists in a notoriously wacky city.

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