Though I’ve not been to one yet, I’ve heard that Barnes & Noble’s “Digital Author Signing” Series is increasing in popularity. What I surmise about these in-store events is that the author visits a B&N location, attendees bring their Nooks (or perhaps B&N lends a Nook to each visitor as a kind of test drive), and since Nooks can automatically access any Barnes & Noble title for free from inside a physical store location, people can follow along on an eReader as the author reads from their work.

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