Toby Neal and Holly Robinson are professional writers, i.e. authors who earn their primary income from writing. Toby is predominantly self-published and Holly mostly traditional, and both have multiple novels and various writing credits to their names. They’re also friends. Earlier this year, both Toby and Holly launched new novels, and in this interview, we find that their strategies and experiences had many similarities – and notable differences.

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How to Plan a Book Launch PartyPlanning an unforgettable book launch party

A book launch party is a great way to celebrate the publication of your book, thank friends and family who supported you throughout the writing and editing process, create an event that's worthy of media coverage, make deeper connections within your literary community, and sell some books! If you're about to plan a book launch party, a book tour, a reading series, or a signing, check out these 6 articles from the BookBaby Blog: 1. How to Throw a Book Launch Party That Isn’t a Waste of Time 2. The Ultimate Book Signing Checklist for Authors 3. How to Throw a Memorable Book Launch Party

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How to Deliver a Memorable Book ReadingBeyond book launch basics: deliver the goods!

Podium with a working microphone? Check. People in the seats? Check. Books available for purchase? Check. Ok. Let's assume you've taken care of the planning, the booking, the promotion for your book launch party... [—Oh, but if you haven't taken care of those details, check out: So anyway, back to the assumption that you've dotted your i's and crossed your t's regarding your next book launch party (or signing, reading, lecture, etc.) How do you make sure your book launch party has that certain "je ne sais quoi" — that unforgettable something — the intangible X factors that put it over the top in the minds of your audience? How do you make your book reading truly memorable?

1. Magnify your personality —

We're all different. Some of us are confident and charismatic. Some of us are introverted and...

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You've hustled and set up a book signing, reading, speaking opportunity, or tour. You've worked on your delivery, your timing, your tone. And during the event-- you nailed it! Congratulations. The hard part is over. But how do you make sure that the energy you've put into your booking, your preparation, and your "performance" comes back to you?

7 Ways to Make Lasting Connections After Your Book Reading

1) Cover the basics- If your audience has responded to your reading, they'll want to take a piece of you home with them-- in the form of your book. Make sure you have ample books available and that you've arranged the details of selling them in advance (oftentimes, you'll be required by the venue to work with a local bookseller). Be sure to announce at the end of your reading that you have books available for sale and you're happy to sign them. 2) Discount your books- If it is possible to work with the bookseller

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Over the past year, I have set up dozens of book signing events for my children’s chapter book, Danny in a Newfangled World, and have learned a great many lessons about this unique sales gig.

For newbie writers looking to share their literary masterpiece through real face-to-face interaction, you should go into it understanding that the book signing experience can be both humbling and rewarding. If you are ready to take the leap into the brave world of book signings, here are some tips to prepare you:

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Updated August 2017. If you're self-publishing or releasing a book through a small press, being pampered isn't usually part of the equation; you'll have to take the lead on planning your own launch party. But don't get fever chills; it's not all that different from throwing a Super Bowl party, only YOU are the main attraction and hopefully drunk men won't be screaming at you if you drop a word or don't annunciate clearly during your reading.

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As an author, a book signing is one of the rare times you’ll come face-to-face with actual human beings who want to read your book. Here's our ultimate book signing checklist so you can be prepared for your big moment.

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