In the spirit of the 12 Days of Christmas, here are a dozen tried-and-true selling ideas for the holiday season. These are 12 of the most effective plans, strategies, and tactics we've seen authors use to hit it big at the cash register.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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By sending buying links through emails, texts, tweets, Facebook posts, and posts on their blogs and websites, independent authors are making sales and earning higher royalties.

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"Less is more" is a cute phrase for minimalists, but don't limit yourself when it comes to online retail options for worldwide book sales. Successful self-published authors are tapping into larger markets, which include many other retailers beyond Amazon.

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If you’re finishing up your next book, stop writing and consider these points to increase your chances for a successful eBook launch – because a delayed book launch is better than a bad book launch.

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Updated February 2018.. Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list – or helping you to boost your own social media efforts – is one way to get reviews, grow your social network, and find readers.

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