To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics.

Read more

When selling books, it's important to remember that readers do not buy the tangible elements of a book, they buy the (sometimes) intangible benefits they receive from reading. They buy what your book will do for them.

Read more

You've heard the phrase "content is king," but it's time to revise that to "distribution rules," which is why you need to publish your book internationally.

Read more

The way readers consume and discover new books is rapidly changing, which is why you should consider making your work available by putting your books on subscription services.

Read more

You can succeed in today's marketplace as an independent author. There's data to back that up. Of course, statistics and sales reports won't mean a thing if your book has not been professionally edited or if you rushed through the design process.

Read more

The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

Read more

We've created a series of videos to help our authors make the most of BookShop, our free bookselling platform available to all BookBaby authors.

Read more