When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

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Authors may well be justified in feeling angry and hateful when their hard work is slated by a critic, but it is rarely a good idea to react impulsively on those emotions. Instead, follow these suggestions on how writers should respond to book critics.

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How important are reviews for self-published books? In my mind, the answer is "VERY!" But I want to hear from you!

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My inbox has been filling up over the summer months, so it's high time for another edition of the BookBaby mailbag. From finding readers and getting reviews, to high-tech crafting and taking the plunge, our community spans the gamut, and there's lots to be learned!

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Moby Dick was declared "dull, dreary, and ridiculous" and Orwell's 1984 "a failure." In literature, bad book reviews and effusive praise come with the territory. Just celebrate you are being noticed, and be sure your name is spelled right.

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