How important are reviews for self-published books? In my mind, the answer is "VERY!" But I want to hear from you!

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Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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My inbox has been filling up over the summer months, so it's high time for another edition of the BookBaby mailbag. From finding readers and getting reviews, to high-tech crafting and taking the plunge, our community spans the gamut, and there's lots to be learned!

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Moby Dick was declared "dull, dreary, and ridiculous" and Orwell's 1984 "a failure." In literature, bad book reviews and effusive praise come with the territory. Just celebrate you are being noticed, and be sure your name is spelled right.

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The popular service Help A Reporter Out (usually referred to simply as “HARO”) is an easy way for reporters to find new sources using an online query system. HARO has been an invaluable online tool for journalists who are looking for specific sources but may not know where to begin the look; kind of like a Quora for the media. So where do you and your new novel come in? Well, it’s equally easy for you to get in touch with the reporters who might be looking for a book to review, or a story about independent authors.

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Book reviews: You want 'em. You need 'em. You hope they're glowing. You think they'll help you get to the next phase of your writing career. And you might be right!

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