The Self-Publishing Survey conducted by BookBaby focused on revealing the most successful book marketing strategies for self-published independent authors.

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When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

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If you’re finishing up your next book, stop writing and consider these points to increase your chances for a successful eBook launch – because a delayed book launch is better than a bad book launch.

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After all the hard work you've put into completing your book, a book launch party might be what you need to make a splash. Think big, find sponsors, get the word out, and give yourself plenty of time to plan and prepare.

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Authors may well be justified in feeling angry and hateful when their hard work is slated by a critic, but it is rarely a good idea to react impulsively on those emotions. Instead, follow these suggestions on how writers should respond to book critics.

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How important are reviews for self-published books? In my mind, the answer is "VERY!" But I want to hear from you!

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Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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