If you want to publish in time for the holidays, your plan should include room for all the production processes and your publicity push. This self publishing timeline will get you published and ready for holiday sales.
What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.
The longer your book is available for pre-order, the more time you have to send readers to Amazon and the other stores to accumulate orders. All these orders count as sales on your release date, giving you a good chance at cracking some top-100 best seller sub genre lists in sites like Barnes & Noble and Powell’s. Note: this is not the case with Amazon’s best selling list. They count pre-sales orders on the day it’s actually ordered, not all combined on the eventual release date.
We’re turning the page on 2015 this week – and what a year it was! The last 12 months saw the self publishing industry break new ground in so many ways. Here are just a few of the more notable events for self publishing in 2015.
Part 1 of our Print On Demand series focuses on your POD publishing timeline, the importance of the pre-order sales period, how "on demand" works for the retailers, and how you can maximize book sales with your printed book.