After all the hard work you've put into completing your book, a book launch party might be what you need to make a splash. Think big, find sponsors, get the word out, and give yourself plenty of time to plan and prepare.

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It’s more important than ever to know your market and know how to reach your audience. Start now, even as you write your book.

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Authors may well be justified in feeling angry and hateful when their hard work is slated by a critic, but it is rarely a good idea to react impulsively on those emotions. Instead, follow these suggestions on how writers should respond to book critics.

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When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

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How important are reviews for self-published books? In my mind, the answer is "VERY!" But I want to hear from you!

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What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.

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