Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

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Looking for support as a self-published author? Here are five reasons why attending a publishing conference can help your career.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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We're collecting all things IAC here – bookmark this page and keep checking back as we continue to add posts written by our speakers, info about the conference, and everything relevant to the upcoming IAC in Philadelphia on November 3-5, 2017.

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When you agree to review a book, do you always follow through? Are you loyal to other writers by keeping up your side of the bargain?

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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