I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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If you didn’t have the time or weren't prepared to promote your book this season, don’t worry. It might have been the best holiday book sales strategy of all.

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It's time to really get your book marketing and holiday book sales going. Steps 7-9 in our holiday book sales guide are all about getting the word out during the prime gift-shopping season.

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Check out our Independent Authors Conference videos – promoting the first conference 100% devoted to self-publishing in Philadelphia on Nov 3-5.

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Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.

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Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

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Looking for support as a self-published author? Here are five reasons why attending a publishing conference can help your career.

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