Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.

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If you’re promoting a Young Adult novel, these links and pages will get you connecting with online groups and forums likely to embrace your title.

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The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.

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