Libraries have long been deeply rooted in local communities. By being active in events like Indie Author Day, self-published authors can leverage libraries as a free and community­-centered approach to building and reinforcing their readership.

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Bestselling author Shama Hyder joined our September #BBchat to talk about social media marketing for authors.

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Growing an author platform online takes planning, time, and effort – but it’s not at all difficult. With a little know-how you can build an online community of your own.

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Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list – or helping you to boost your own social media efforts – is one way to get readers, reviews, more social networking, and a kick-start to your book sales.

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What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.

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Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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There's a lot you can do to build your author brand and promote your book – but once you've established your brand, a PR firm might be the key to maximizing your book publicity potential.

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