For anyone who equates Amazon with the transformation of in-store retail culture to the stay-at-home experience of online shopping, the retail giant is writing a new chapter. Earlier this month, the first Amazon Books store opened in University Village in Seattle, Washington.

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45% of short eBook best-sellers (20-100 pages) are priced at $1.99. But does the price of an eBook single affect its sales?

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Cruise any of the writer’s forums on the Internet and you’re bound to find a log of discussions on the topic of the optimal eBook price.

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