Yes, you read that first line correctly. No, it’s not a cheesy attempt to get your attention as I write about the incredibly important but often sleep-inducing subject of book metadata. Well, maybe a little. Truth be told, most articles about book metadata are dry as dust. As you probably know, metadata incorporates your book title, description, author bio and all the key selling info needed to distribute a book, onto sales pages at Amazon, iBooks and other online retailers to help readers discover your book.... <<ZZZZZzzzzz>> Let me shake you awake with the real estate roller coaster. Over in the Netherlands, real estate broker Verder met Wonen needed something different to attract the attention of potential home buyers. Instead of the tried-and-true open houses and the like, he took a different route. Literally.