If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.

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New York Times and Wall Street Journal bestselling author Tim Grahl joined our January #BBchat Twitter Chat to discuss how writers can plan their own successful book launch.

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If you're looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.

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If you think your book is for everyone, you are setting yourself up for failure. Identify your book's audience and set yourself up for success.

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If you’re preparing to promote a horror book, these social media sites and forums will open the crypt and connect you with groups and forums likely to devour your title.

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Are you in need of marketing guidance? These digital marketing strategies for self-published authors can get you started with your online book marketing.

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Libraries have long been deeply rooted in local communities. By being active in events like Indie Author Day, self-published authors can leverage libraries as a free and community­-centered approach to building and reinforcing their readership.

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