When selling books, it's important to remember that readers do not buy the tangible elements of a book, they buy the (sometimes) intangible benefits they receive from reading. They buy what your book will do for them.

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By investing time in your mobile book marketing now, you’re setting up your author brand for the future. Your readers are already on mobile, so what are you waiting for?

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As an author embarking on social media promotion, it’s imperative that you develop a content strategy plan and avoid doing things online that will repulse — rather than attract — an audience.

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A school assembly provides a wonderful platform for promoting your book and introducing yourself to your audience, but you'd better be ready to put on a show.

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The first time I self-published, I was new to the process and endured many failures before I finally held my book in my hand. Here are nine things I wish I had known about self-publishing before starting the process.

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Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.

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