[This post was written by guest contributor, Beth Barany, author of The Writer's Adventure Guide: 12 Stages to Writing Your Book.]
Many new independently published authors think that they need to launch a book with lots of fanfare right after they hit the publish button. Actually, you don’t need to do that. You can “launch” your book in the first few months after its official release date.
Here’s a list of marketing activities that I or authors I know have used to increase sales and visibility.
A quick note: There are as many ways to market your book as there are authors. I’ve seen some really creative campaigns. It’s up to you to mix and match and experiment — because you may not know what will work for you or your audience until you try.
1. Use Other People’s Lists
If you’re just starting out and don’t have a lot of people in your social media circles or on your newsletter…Read More...