Part 1 of our Print On Demand series focuses on your POD publishing timeline, the importance of the pre-order sales period, how "on demand" works for the retailers, and how you can maximize book sales with your printed book.

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Think you're missing out on the Christmas rush? Maybe not. Self-published authors stand a better chance of sales in January and February. So get ready!

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It’s THE question. The one I’m always asked, whether I’m speaking at author conferences or doing webinars. Though phrased a little differently each time, it goes something like this: What are the most important things that go into successful book promotion? My response is always the same – a five-part answer. The first four parts are, quite frankly, pretty predictable. The last one might come as a bit of a surprise.

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Toby Neal and Holly Robinson are professional writers, i.e. authors who earn their primary income from writing. Toby is predominantly self-published and Holly mostly traditional, and both have multiple novels and various writing credits to their names. They’re also friends. Earlier this year, both Toby and Holly launched new novels, and in this interview, we find that their strategies and experiences had many similarities – and notable differences.

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If you’re looking to put serious effort into a campaign to promote your self-published book, this infographic can help guide you in your quest to build your author platform. From building a website to embracing social media, from holding a contest to starting a blog, here are 10 ways you can build momentum, publicity, and attention as you launch your book.

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