During the recent uPublishU session at Book Expo America 2015, I was asked to moderate a panel entitled “Get Discovered – By The Right Readers.” Every author with a story to tell is looking to connect with an audience – but not just any reader will do. In order to realize meaningful sales levels, authors need to actively target their audience utilizing any and all tools available. What I and my fellow uPubU panelists tried to do was to share some of the best techniques and methods based on real life success stories.
Steven Spatz, Chief Marketing Officer for BookBaby reports from the front lines at Book Expo America:
Day One at this year’s BEA event in New York City saw BookBaby participate in U-Pub-U, a pre-show event targeted towards aspiring writers seeking to learn more about the self-publishing phenomena sweeping the publishing world. Over 500 would-be authors attended a day filled with panel discussions and lectures from industry experts around the globe
BookBaby President Brian Felsen participated in the Jump On The Right Side Of Publishing panel, devoted to tips, advice and case studies of self-publishing success stories.
At Book Expo America, I interviewed the Peabody award-winning journalist and media analyst Brooke Gladstone. Gladstone hosts NPR’s On the Media and is co-author (with cartoonist Josh Neufeld) of The Influencing Machine, a book about the relationship of press and society.
To Gladstone, writers need to understand that social media has changed the roles of readers and content creators.
Readers are no longer mere consumers of information, but they now are active participants in its creation and dissemination. People continually tweet and post information, during newsworthy events, or even while enjoying a work of fiction or a sports game. And as events unfold, spontaneous communities coalesce around issues, such as when Twitter communities formed spontaneously following the Arab Spring.