How to Deliver a Memorable Book ReadingBeyond book launch basics: deliver the goods!

Podium with a working microphone? Check. People in the seats? Check. Books available for purchase? Check. Ok. Let's assume you've taken care of the planning, the booking, the promotion for your book launch party... [—Oh, but if you haven't taken care of those details, check out: So anyway, back to the assumption that you've dotted your i's and crossed your t's regarding your next book launch party (or signing, reading, lecture, etc.) How do you make sure your book launch party has that certain "je ne sais quoi" — that unforgettable something — the intangible X factors that put it over the top in the minds of your audience? How do you make your book reading truly memorable?

1. Magnify your personality —

We're all different. Some of us are confident and charismatic. Some of us are introverted and...

Read more

You've hustled and set up a book signing, reading, speaking opportunity, or tour. You've worked on your delivery, your timing, your tone. And during the event-- you nailed it! Congratulations. The hard part is over. But how do you make sure that the energy you've put into your booking, your preparation, and your "performance" comes back to you?

7 Ways to Make Lasting Connections After Your Book Reading

1) Cover the basics- If your audience has responded to your reading, they'll want to take a piece of you home with them-- in the form of your book. Make sure you have ample books available and that you've arranged the details of selling them in advance (oftentimes, you'll be required by the venue to work with a local bookseller). Be sure to announce at the end of your reading that you have books available for sale and you're happy to sign them. 2) Discount your books- If it is possible to work with the bookseller

Read more

Attending festivals and events can open up new opportunities, but they're also expensive, especially when traveling. You want to make sure you plan ahead...

Read more

Though I’ve not been to one yet, I’ve heard that Barnes & Noble’s “Digital Author Signing” Series is increasing in popularity. What I surmise about these in-store events is that the author visits a B&N location, attendees bring their Nooks (or perhaps B&N lends a Nook to each visitor as a kind of test drive), and since Nooks can automatically access any Barnes & Noble title for free from inside a physical store location, people can follow along on an eReader as the author reads from their work.

Read more

Running a booth at a publishing event is a great opportunity to sell more books and earn new readers. You can network with agents, editors, and publishers.

Read more