If you’re a journalist or an author who enjoys writing nonfiction stories, the eBook single represents a new revenue stream for you. In some cases, authors can net more than $100,000* for a 60-page effort.

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Many new self-published authors think they need to have a book launch with lots of fanfare right after they hit the publish button. Actually, you can “launch” your book in the first few months after its official release date.

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Because Amazon is the dominant player in the eBook marketplace, many authors wrongly assume that they should be publishing for Kindle exclusively.

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That's a question that will be tough to answer for some time given that Riffle, a social media tool for book discovery, is still in its invite-only phase. To get an invite and test things out for yourself, visit Riffle's site HERE.

 What is Riffle?

Riffle is a tool created by New York-based Odyl (who has worked with publishers to create marketing content for Facebook) to help readers with the book discovery process. In the beta phase, Riffle wants to assemble a group of users who are serious, dedicated readers-- and who have a willingness to share their expert opinions. The goal is to create one simple online source that is integrated with Facebook where avid readers can vet content.

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Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list – or helping you to boost your own social media efforts – is one way to promote your eBook and get readers, reviews, more social networking, and a kick-start to your book sales.

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