"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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The first time I self-published, I was new to the process and endured many failures before I finally held my book in my hand. Here are nine things I wish I had known about self-publishing before starting the process.

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The motivation for writing your book should be to give the world a great story and a memorable experience — no matter how you publish or who you're competing with.

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To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

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