Indie author H.M. Ward is tired of the BS, misinformation, and scare tactics that have kept talented writers from self-publishing.In under 3 years she's sold over 4 MILLION books — all without the help of a big publisher, and in her blog post "The Roses are Dead" she sets out to anecdotally debunk a number of myths concerning the publishing industry. She doesn't want you to wait around any longer for that big book deal. According to Ward, many of your hopes for that book deal are based on false assumptions anyway.
Why? Because the gatekeepers are falling away. And while they’re losing power and relevance, they’re providing fewer benefits to fewer authors. Don’t “submit” your work to them; that sounds like S&M anyway. Don’t please the gatekeepers– instead, trampoline over them by self-publishing today. Below, I’ll talk about some of the ideas BookBaby president Brian Felsen shared at the Frankfurt Book Fair on how independent authors can successfully market themselves.
Whether you are a die-hard independent author or simply building your platform in hopes of attracting a publishing deal later on, putting out your own books can be a rewarding, challenging, instructive, and lucrative endeavor.
1. Complete creative control- No bending your words to appease an editor, agent, or suit.
2. You keep more money- Even established authors are now expected to do much of their own marketing. Why give up a big cut of your earnings if you’re still doing all the work?
3. Deadlines are in your hands- The only one breathing down your neck will be you, and you can always have a breath mint beforehand. If you don’t meet quarterly sales expectations, you can adjust your marketing tactics without feeling the heavy stare of a hundred eyes on your back.