Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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Think you're missing out on the Christmas rush? Maybe not. Self-published authors stand a better chance of sales in January and February. So get ready!

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Think of your book description as the most important sales pitch of your life. Every word must count, every idea must serve to rope readers in. Too often, indie authors fall short and lose readers to a book with better promo copy.

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Jacket copy is never going to be “perfect.” It’ll never capture everything you want readers to know about your book or your achievements as an author. So give up on trying to pack it all in and just accept the fact that this is supposed to be, much like the descriptions on a menu, a teaser. First throw your hands in the air, and then use them to karate chop all the extraneous elements into submission. What’s left over will be in fighting trim.

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This week’s featured titles are both quirky, fun eBooks that don’t take themselves too seriously. Everything from the short description to the cover art promises an entertaining read.

Marty Beckerman- The Heming Way

An hilarious guide to masculinity and self-destruction inspired by Ernest Hemingway, the greatest man who ever (drunkenly) walked the earth.

Purchase for Kindle or Nook.

Adrianne Ambrose- Fangs for Nothing

Grab some garlic and start sharpening your mother’s wooden spoons because there are vampires living in the most unlikely of places.

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Your book’s cover and description are the two key factors that could cause a customer to either ignore you or open to chapter one. Let’s assume that you’ve already got an attractive book cover (if not, check out BookBaby’s eBook Cover Design service). But how do you create a compelling book description?

While there’s no single tried-and-true method, one thing is for sure: You MUST capture the imagination with the first sentence.

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This week’s theme is “The Homemade Aesthetic,” featuring book covers that have an authentic feel and a personal vibe.

Despite the old cliché, your prospective eBook buyers might just judge your book by its cover, so it is important to match your carefully crafted words with a striking image. A great cover design is one of your best sales tools. The 3 book covers below are great examples of DIY design done right.

If you need help designing a book cover, check out BookBaby’s Design Studio. They will ensure you make a professional impression. Our designers have years of experience creating packaging for authors, musicians, and filmmakers, so rest assured you’ll get a cover that’s been designed with two things in mind: exceeding your expectations and getting you more sales. Learn more about BookBaby Cover Design.

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