When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

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The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part II of our series addresses your book cover design and how book formatting makes your book... a book.

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If you're making a print book, you need to pick your print format to please your print-loving readers. Decisions include color scheme, cover, and trim size.

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A brilliant book is easy to describe. That's good, because there are essential book descriptions that will factor into your chances for success.

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This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

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