If you're making a print book, you need to pick your print format to please your print-loving readers. Decisions include color scheme, cover, and trim size.

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A brilliant book is easy to describe. That's good, because there are essential book descriptions that will factor into your chances for success.

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This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

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"When I was first trying to decide who I wanted to work with, I did quite a bit of research. I didn't want to have to figure out the cover art, and I sure didn't want to have to figure out the conversion, because I'm not a computer genius, I'm a story teller. I was so glad BookBaby was willing to work with me and really listen to my ideas."

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If you want to achieve real success as a writer, you have to take the steps to carve out a genuine opportunity for yourself. This includes taking some risks, making some sacrifices, and making changes to your daily life. Are you ready to do what it takes to write, publish, and promote the novel that will transform you into a successful writer? Here are steps you can take to make it happen.

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Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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