Jacket copy: that briefest of descriptions which must, at quick glance, convey to a potential reader all the brilliance and complexity of your book. Yeah, no pressure!

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Book Promotion Checklist for Indie AuthorsSo you finished your book. Congratulations! That's a major accomplishment. Now it's time to put together all the stuff you'll need to help you sell your book once it's published, including...

1. A short book description

There are a handful of reasons you'll need a short, compelling book description (one or two sentences at most): as a soundbite in interviews, as a teaser on your website, as the hook in your press materials and communications with folks in the publishing industry, and maybe even as the tagline in your email signature!

2. A longer book description

Once you've hooked 'em with the soundbite, they'll want to read more.

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