We frequently hear our literary friends asking how to manage their writing time more effectively, and while blogs often come up in the conversation, the idea of using a blog to build and test material for a new book is not often mentioned. Nina shared her suggestions for posting frequency and word count goals, and even for the busiest of writers, her suggestions are very attainable.

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Every author, or soon to be author, who reads this blog knows one indisputable fact: completing a book is hard work. Blood, sweat and tears flow – and that’s just to get through chapter one. Or is there an easier way? Publishing expert Nina Amir thinks so, and after reading her book, How to Blog a Book: How to Write, Publish and Promote Your Work One Post at a Time, I do too.

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It’s hard to know when to stop sometimes, isn’t it?  Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger.  If we don’t, Google will reject us.  And no one wants to be rejected by Google. So we add a bit more, tinkering here and there in hopes of finding the right combination of eye candy to entice our readers.  But none of it really seems to work and what we’re left with is visual clutter, overworked posts, and unremarkable content. So, how do we streamline our blogging process to deliver the relevant, quality content our readers demand?  Let’s see what the online authorities can share to help us in our quest for blogging simplicity.

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Lots of authors are blogging these days. It's one of the best ways to keep your readers engaged in what you're doing between books. Plus it can help promote your new books upon publication. But since everyone is doing it, you've got to do it better. Here are 5 articles for authors on how to get the most out of your blogging efforts.

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Using a generator called "ClicktoTweet," bloggers are able to highlight specific text within their blog posts (like a cool quote or great one liner) and tweet it out to the cyber universe, directing traffic back to said blog.

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It’s difficult to post fresh content on your blog every single week. Even the most inspired writers hit a wall once in a while. But don't get too frustrated. Not every blog post needs to be a brilliant essay. It's possible to be an effective blogger and spend less than 15 minutes writing each post! How? By varying the kinds of posts you publish, you’ll keep readers more engaged and make it easier for you to generate compelling content on-time—all the time.

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Editor’s Note: We’ve invited Heather Hetchler to be a regular guest contributor to the BookBaby blog. Heather is the creator of the popular blog Café Smom, a website devoted to the joys and travails of being a Step Mom. (www.cafesmom.com)  In her own words, her vision of Café Smom is “to serve up a hearty cup of uplifting words, encouragement and support, and to connect you with other stepmoms around the world going through exactly what you are going through.” 

Now Heather is creating an eBook through BookBaby and we’ve asked her to help document the process in our blog. Without further adieu….here’s Heather: 

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