Independent Author PromotionHello writers! As we begin the sweet and fresh year, it’s a great time to think about and plan our book promotions. Before we get to planning, let’s think about the point of our book promotions. Ideally it’s to sell books, even though we can’t control the final step of our readers or potential readers buying our books. What we can more easily control is adding people to our mailing lists or inviting them to join us on the social media channels. Even if you don’t have a book out yet, you can invite people to join your mailing list. In fact, I highly recommend it. That way, when it comes time, you can announce your book to your list.

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I just got back from a writer’s conference. I love going to them. I love speaking there and helping other authors. But I’m tired. I’m an introvert. As I wade through all the post-conference activities of following up with all the cool folks I met and getting back to the business of running my business, I also want to get back to my writing. But I feel depleted. What’s a girl to do?

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The Importance of a Writer CommunityI have a theory about creating a successful career as a novelist: we all need community; we succeed because of our community. Community is a three-legged stool. I have one of these stools at home, painted black and white, with pink udders under the seat. My creative grandfather gave it to me, and I smile every time I look at it because it’s fun, playful, and reminds me of him, and of my three-legged theory of success for authors.

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Many new self-published authors think they need to have a book launch with lots of fanfare right after they hit the publish button. Actually, you can “launch” your book in the first few months after its official release date.

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Twitter for Authors[This post was written by guest contributor Beth Barany, author of Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers.] I know Twitter can be a confusing medium for many authors -- what can you say in 140 characters or less to promote your book? In my opinion, Twitter is actually a writer's dream for those who like to write short, like the absence of a lot of images, and are willing to experiment. A news service that the users create, Twitter is a great resource to meet other writers, agents, editors, and book bloggers, people who love to read and review books.

10 Tips on Promoting Your Book on Twitter

1. Open an account on Twitter. Choose a name that is easily recognizable, ideally your author name. In the long run, as an author, you are your brand. If you choose a name like “jamie123” this won’t help you build name recognition. 2. Bring in your email contacts. Twitter makes this easy...

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Your first novel isn’t necessarily going to be your first published novel. In fact, it probably shouldn’t. You’re still learning how to write fiction; there’s a lot to learn! Here's a checklist of 4 questions to ask yourself before publishing your first novel.

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