Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.

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Your author website is a reflection of you as a writer and of your book as a work of art. It pays to make sure it is as enticing as the story you’ve spent months (or years) laboring over. Here are six ways to improve your author website.

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Are you in need of marketing guidance? These digital marketing strategies for self-published authors can get you started with your online book marketing.

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When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

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There's a lot you can do to build your author brand and promote your book – but once you've established your brand, a PR firm might be the key to maximizing your book publicity potential.

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For writers, when we talk about author brand we're mostly talking about "voice." Each of us offers a unique experience to readers. But the emotional experience you deliver to readers can also be applied to visuals like your author photo, book covers, and website.

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Why your author website is more important than social mediaNowadays, “web presence” is a big part of telling your story as a writer. In fact, the majority of your readers will probably discover you and your writing online first.

When publishing industry folks talk about "building a platform," they're often thinking about an author's online presence, email list, social media following, blog activity, and web-based book sales. But as you establish your own web presence, it's important to remember that your author website is more important than any single social media platform.

Here are four reasons why you should prioritize your author website over any social media account:

1. You need design control

Social media = generic profiles plastered with ads and other distractions. With your own site, you create a design that suits your vibe and functions the way you need it to. Plus, the layout won’t change unexpectedly overnight. (I'm looking at YOU Facebook!)

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