Nowadays, “web presence” is a big part of telling your story as a writer. In fact, the majority of your readers will probably discover you and your writing online first.
When publishing industry folks talk about "building a platform," they're often thinking about an author's online presence, email list, social media following, blog activity, and web-based book sales. But as you establish your own web presence, it's important to remember that your author website is more important than any single social media platform.
Here are four reasons why you should prioritize your author website over any social media account:
1. You need design control
Social media = generic profiles plastered with ads and other distractions. With your own site, you create a design that suits your vibe and functions the way you need it to. Plus, the layout won’t change unexpectedly overnight. (I'm looking at YOU Facebook!)