Part two of our school assemblies series focuses on getting speaking gigs and what you can do to maximize book sales and positive promotion when you get them.

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By investing time in your mobile book marketing now, you’re setting up your author brand for the future. Your readers are already on mobile, so what are you waiting for?

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Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.

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Your author website is a reflection of you as a writer and of your book as a work of art. It pays to make sure it is as enticing as the story you’ve spent months (or years) laboring over. Here are six ways to improve your author website.

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Are you in need of marketing guidance? These digital marketing strategies for self-published authors can get you started with your online book marketing.

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When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

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There's a lot you can do to build your author brand and promote your book – but once you've established your brand, a PR firm might be the key to maximizing your book publicity potential.

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