Author/publisher Rochelle Carter joined our August #BBchat to talk about authorpreneurship and how to create an author marketing plan.

Read more

Your online reputation can be your most powerful marketing tool and beacon for your author brand, as long as it’s properly monitored.

Read more

Your author marketing plan is an overview of your goals for your book and yourself as an author, and you can start developing it before you write your first sentence.

Read more

A simple and effective approach to getting exposure for your book is to repurpose content you've created for different media. This tactic introduces your writing to a wide variety of people, some of whom might just buy your book!

Read more

When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

Read more

Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

Read more

For writers, when we talk about author brand we're mostly talking about "voice." Each of us offers a unique experience to readers. But the emotional experience you deliver to readers can also be applied to visuals like your author photo, book covers, and website.

Read more