Bestselling author Shama Hyder joined our September #BBchat to talk about social media marketing for authors.

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Growing an author platform online takes planning, time, and effort – but it’s not at all difficult. With a little know-how you can build an online community of your own.

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Author/publisher Rochelle Carter joined our August #BBchat to talk about authorpreneurship and how to create an author marketing plan.

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Your online reputation can be your most powerful marketing tool and beacon for your author brand, as long as it’s properly monitored.

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Your author marketing plan is an overview of your goals for your book and yourself as an author, and you can start developing it before you write your first sentence.

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A simple and effective approach to getting exposure for your book is to repurpose content you've created for different media. This tactic introduces your writing to a wide variety of people, some of whom might just buy your book!

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When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

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