Building an author platform takes time, and you won’t get far if you wait for some magical moment. But you have the freedom to focus on the activities you like, so don’t make your life difficult by forcing something that’s not really you.

Read more

For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

Read more

"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

Read more

Part two of our school assemblies series focuses on getting speaking gigs and what you can do to maximize book sales and positive promotion when you get them.

Read more

When selling books, it's important to remember that readers do not buy the tangible elements of a book, they buy the (sometimes) intangible benefits they receive from reading. They buy what your book will do for them.

Read more

By investing time in your mobile book marketing now, you’re setting up your author brand for the future. Your readers are already on mobile, so what are you waiting for?

Read more

Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.

Read more