Building Your Brand: how authors can promote their work while protecting their souls

(This article is an excerpted section from CJ Lyons’ BREAK FREE FROM THE SLUSHPILE, copyright 2011. Thanks to CJ for allowing us to re-post. For more advice, check out!)


There are tons of places authors can find information on building a brand or platform. So many that it’s often overwhelming. It’s easy to want to hide in your hermit cave and write the next book. 

No worries. Even I feel like that most of the time. As an Introvert, my strength comes from my ability to sit alone and focus, get the job done.

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