[Note: This post was written by guest contributor Beth Hayden, a social media expert and author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.]

Pinterest may be the hottest ticket in town these days — but what are the best ways to use it to promote your book? How can you create targeted, effective Pinterest campaigns, so pinning doesn’t turn into a time-wasting social media sinkhole?

First things first — for a primer on what Pinterest is and how to begin leveraging it as an author, read this great post by BookBaby’s own Chris Robley.

Now that you’ve got the basics down, I’m going to share a little secret about Pinterest marketing for authors. Here’s the trick: When you market yourself and your books on Pinterest, you must take every opportunity to drive users back to your Amazon, the iBookstore, or Barnes & Noble sales pages so people can quickly and easily buy your book.

You can put links to your book’s sales pages in the description field for pins or pinboards, and in your Pinterest profile.

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