When it comes time to market your book, it's important to understand how readers choose books so you can deliver the right message to the right readers.

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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There are benefits to using a pen name, but I believe there are many more downsides to using a pseudonym than upsides.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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An effective way to capitalize on being an author is by developing and marketing yourself as a professional public speaker. Is this right for you?

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