Nancy L. Erickson joined our September BookBaby Twitter Chat to talk about how to produce a professional manuscript, including some of the common mistakes a new author often makes.

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We frequently hear our literary friends asking how to manage their writing time more effectively, and while blogs often come up in the conversation, the idea of using a blog to build and test material for a new book is not often mentioned. Nina shared her suggestions for posting frequency and word count goals, and even for the busiest of writers, her suggestions are very attainable.

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Viv Oyolu joined our July Twitter chat to talk book marketing strategies and to share tips for podcasting more effectively. We frequently hear our friends in literary circles asking how to promote their books more effectively, and podcasting and podcast interviews aren't often part of the conversation. It's not as difficult as many authors think, and Viv was full of great info to help authors get started.

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We are half way through 2015, and a lot of people who didn’t consider themselves authors or writers this time last year have written and published books. This means there are more books available fighting to catch readers’ attention. Just as there are more books available in all genres, there are new podcast shows launched every day. The written word is not your only option for book promotion. Podcasting and interviews can be an effective way to reach potential readers.

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seth godin self publishedSeth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. In 2012, Godin set the book publishing industry on its ear by launching a series of books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His 2014 book, What To Do When It’s Your Turn, is already a bestseller. In an interview posted on IndieReader.com, marketing maverick Seth Godin declares that "Self-publishing is the responsibility of choosing oneself."

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How to give a good radio interview These days, even radio programs are online. You can get a pretty good overview of what a radio show does if you visit its website or Google it. Just a few seconds on their site will give you all you need to know to make sure you're talking about something relevant to the station’s audience. These days, the Internet is your best friend. Here are some additional tips for working with radio:

Guests need to be able to speak at length—and illustrate with real examples/props

What works best for TV doesn’t necessarily work for radio. There are a lot of guests on a TV segment and it's moving all the time. “For talk radio, what we do is more about having a guest who can be on topic for an hour. Make sure your source can be available that long and has a real opinion on topical issues," says a senior producer at Fox News Talk. "Realize we need guests who can tell first-person stories about what's happening to real people," she advises.

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Great Author Interview TipsHow to have a good author interview

I gave an interview yesterday on camera and, man, was I rusty! At least it felt that way. Everyone else in the room said it was fine, but we'll see. Hopefully I'll benefit from a little editing. The experience — my first live interview in over a year — got me thinking about how delivering a compelling interview is a kind of art, and one that requires practice. Whether you're being interviewed on camera, at a radio studio, over the phone, or via email, it's your opportunity to showcase yourself, your talents, and your recent work. Obviously you want to make the most of it. Here are a few things I wish I'd been practicing over the past few weeks.

5 ways to give a great author interview

1. Embrace the fact that it's all about you.  You're not just the guest; you're also the subject...

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