Ready to throw out a heat check for your writing? Wherever you are in your career, novice or published author, do something so audacious and take such a long shot that it seems a little crazy.

Read more

Your online reputation can be your most powerful marketing tool and beacon for your author brand, as long as it’s properly monitored.

Read more

When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

Read more

For a self-published author, a business plan begins with a mission statement that will help direct your decision making at every stage of the book writing, book promotion, and book selling processes.

Read more

There's a lot you can do to build your author brand and promote your book – but once you've established your brand, a PR firm might be the key to maximizing your book publicity potential.

Read more

For writers, when we talk about author brand we're mostly talking about "voice." Each of us offers a unique experience to readers. But the emotional experience you deliver to readers can also be applied to visuals like your author photo, book covers, and website.

Read more

Building Your Brand: how authors can promote their work while protecting their souls

(This article is an excerpted section from CJ Lyons’ BREAK FREE FROM THE SLUSHPILE, copyright 2011. Thanks to CJ for allowing us to re-post. For more advice, check out www.cjlyons.net!)

———————-

There are tons of places authors can find information on building a brand or platform. So many that it’s often overwhelming. It’s easy to want to hide in your hermit cave and write the next book. 

No worries. Even I feel like that most of the time. As an Introvert, my strength comes from my ability to sit alone and focus, get the job done.

Read more