Building an author platform takes time, and you won’t get far if you wait for some magical moment. But you have the freedom to focus on the activities you like, so don’t make your life difficult by forcing something that’s not really you.

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"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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There are benefits to using a pen name, but I believe there are many more downsides to using a pseudonym than upsides.

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If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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An effective way to capitalize on being an author is by developing and marketing yourself as a professional public speaker. Is this right for you?

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