There are benefits to using a pen name, but I believe there are many more downsides to using a pseudonym than upsides.

Read more

If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

Read more

An effective way to capitalize on being an author is by developing and marketing yourself as a professional public speaker. Is this right for you?

Read more

When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

Read more

For a self-published author, a business plan begins with a mission statement that will help direct your decision making at every stage of the book writing, book promotion, and book selling processes.

Read more