If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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An effective way to capitalize on being an author is by developing and marketing yourself as a professional public speaker. Is this right for you?

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Ready to throw out a heat check for your writing? Wherever you are in your career, novice or published author, do something so audacious and take such a long shot that it seems a little crazy.

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Your online reputation can be your most powerful marketing tool and beacon for your author brand, as long as it’s properly monitored.

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When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

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For a self-published author, a business plan begins with a mission statement that will help direct your decision making at every stage of the book writing, book promotion, and book selling processes.

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There's a lot you can do to build your author brand and promote your book – but once you've established your brand, a PR firm might be the key to maximizing your book publicity potential.

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