Publishing a book takes effort, so before you start, do a reality check: Do you have what it takes to make your blog a book?

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In our March BookBaby Twitter Chat, Joel Friedlander, book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, shared his thoughts on how to engage readers, build a targeted list of subscribers, and use your author blog effectively as a social media hub.

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A simple and effective approach to getting exposure for your book is to repurpose content you've created for different media. This tactic introduces your writing to a wide variety of people, some of whom might just buy your book!

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Engagement is what turns casual readers into regular subscribers, and subscribers into raving fans. What are you doing to engage readers?

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We frequently hear our literary friends asking how to manage their writing time more effectively, and while blogs often come up in the conversation, the idea of using a blog to build and test material for a new book is not often mentioned. Nina shared her suggestions for posting frequency and word count goals, and even for the busiest of writers, her suggestions are very attainable.

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Every author, or soon to be author, who reads this blog knows one indisputable fact: completing a book is hard work. Blood, sweat and tears flow – and that’s just to get through chapter one. Or is there an easier way? Publishing expert Nina Amir thinks so, and after reading her book, How to Blog a Book: How to Write, Publish and Promote Your Work One Post at a Time, I do too.

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I've heard from quite a few authors lately who just can't think of anything interesting to write about on their blogs. Sure, they know frequent blog updates are crucial for keeping their existing readers engaged, updating social media feeds, and  attracting new visitors to their websites. In short, they know that blogging is one of the best free tools for promoting their books. But they also feel like most of their creative energy goes into those books, and there's not much left over for weekly or, God forbid, daily posts... If this sounds familiar, if you're an author struggling to generate the kinds of blog posts that consistently interest your fans, I hope the three articles linked below will help you find the missing inspiration to blog, blog often, and build a bigger readership for your books:

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