Publishing a book takes effort, so before you start, do a reality check: Do you have what it takes to make your blog a book?

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Are you in need of marketing guidance? These digital marketing strategies for self-published authors can get you started with your online book marketing.

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Your online reputation can be your most powerful marketing tool and beacon for your author brand, as long as it’s properly monitored.

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In our March BookBaby Twitter Chat, Joel Friedlander, book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, shared his thoughts on how to engage readers, build a targeted list of subscribers, and use your author blog effectively as a social media hub.

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A simple and effective approach to getting exposure for your book is to repurpose content you've created for different media. This tactic introduces your writing to a wide variety of people, some of whom might just buy your book!

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Engagement is what turns casual readers into regular subscribers, and subscribers into raving fans. What are you doing to engage readers?

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There's a lot you can do to build your author brand and promote your book – but once you've established your brand, a PR firm might be the key to maximizing your book publicity potential.

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