By now, you're probably familiar with the concept of crowdfunding. Seeking pre-orders and offering the community you've already built – or are endeavoring to build – the opportunity to get in on the ground level to help fund your project-in-the-making is not exactly a new idea; now the tools to make it happen are now accessible to everyone via the Internet. But there's more to the process than simply extending a virtual hand.

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Some folks say that the success of a book is 10% quality and 90% marketing. As an independent author you're probably not working with a big promotional budget. You've already paid for pro editing, pro book design, book printing, and more, and the funds for anything AFTER the book has been made may have dwindled. I've got good news, though: while it wouldn't hurt to have some serious cash to throw behind your promotional efforts, nowadays savvy and motivated authors can spread the word about their books in really effective ways for cheap, or even free!

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