To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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For laughs, scares, tears, and thrills, nothing brings out emotions and draws in your readers like the little details.

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We're collecting all things IAC here – bookmark this page and keep checking back as we continue to add posts written by our speakers, info about the conference, and everything relevant to the upcoming IAC in Philadelphia on November 3-5, 2017.

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When you conflate, you tighten your writing and move your story forward. With practice and persistence, you can make your lessons more powerful, enjoyable, and universal.

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When you agree to review a book, do you always follow through? Are you loyal to other writers by keeping up your side of the bargain?

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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One way to create a memorable story is to take a minute to let your characters breathe. Build a scene where you exit the narrative structure and allow your readers to bond with the characters.

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