Authors, you need to print galleys before your book launch. No, not THAT kind of galley! Though rowing into a book fair on a ship powered by oarsmen would be an impressive way to launch your book. Galleys, or advanced reader copies (ARCs), are printed versions of your book that you will give away for free to reviewers, bloggers, distributors, retail buyers, and other industry contacts.

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[This piece is excerpted from 50 Ways to Promote Your Ebook, by guest contributor Patricia Fry. Download the whole book for FREE at http://www.patriciafry.com.] Many authors of ebooks believe they are limited when it comes to promotion. They think you can’t promote an ebook the same way you promote a print book. But that's not exactly true. Here’s an example of how to use print book marketing strategies to sell your ebook.

Go out and talk about your ebook.

Now here’s the ebook promotion suggestion you didn’t expect to see here—the one you have been avoiding, you say, “for obvious reasons.” Yes, I’m suggesting that you make public appearances with your ebook. Book speaking engagements at venues where your audience congregates. So how does the author sell ebooks in the back-of-the-room after presenting a workshop or after entertaining an audience with stories from his fiction ebook?

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