First name*
Email*
source
10 Tips on Properly Pitching Your Book to a Reporter on HARO

10 Tips on Properly Pitching Your Book to a Reporter on HARO

Online Press Kit[This article was written by Mickie Kennedy, author of the PR Fuel blog and founder of eReleases.]

The popular service Help A Reporter Out (usually referred to simply as “HARO”) is an easy way for reporters to find new sources using an online query system. HARO has been an invaluable online tool for journalists who are looking for specific sources but may not know where to begin the look; kind of like a Quora for the media.

So where do you and your new novel come in?

Well, it’s equally easy for you to get in touch with the reporters who might be looking for a book to review, or a story about independent authors.

Read More...
Comments { 0 }
Join BookBaby’s Twitter chat on February 11th

Join BookBaby’s Twitter chat on February 11th

#BBChat: self-publishing Twitter chatJoin BookBaby and author Lauren Lynne in a Twitter chat about the marketing strategies of successful authors on Wednesday, February 11th from 4-5pm ET!

We will be discussing some of the strategies that successful self-published authors have recently used to market and promote their books.

BookBaby author Lauren Lynne (of The Secret Watchers series) will be joining us, as well as some of our other literary friends, and we welcome you to stop by and say hello!

To participate, simply tweet during the scheduled time using the #BBchat hashtag! If you are not completely familiar with Twitter but are interested in participating, check out this blog post for more information.

Add your voice, questions, opinions, and experience to #BBchat

As touched upon in one of our blog posts from September, “the success of your newest book depends upon you coming out of the gates knowing your audience.”

Read More...
Comments { 1 }
How long should my book be? (standard word-counts by genre)

How long should my book be? (standard word-counts by genre)

Word counts by genreAre you wondering how long your book should be?

Well, here’s the short answer: as long as it needs to be — no more, no less.

So write, write, write — then edit, edit, edit.

But if you’re curious to see how your manuscript measures up to to the standard word-count expectations for your genre, the following is a summary of an informative article by Chuck Sambuchino called “Word Count for Novels and Children’s Books: The Definitive Post.”

Check out that piece for all the details, or see the breakdown below.

Adult Novels: (literary fiction, romance, mystery, thriller, etc.)

Here’s what Chuck recommends for commercial fiction:

Read More...
Comments { 2 }
BookBaby introduces Print On Demand books with the industry’s widest distribution network

BookBaby introduces Print On Demand books with the industry’s widest distribution network

BookBaby offer bookstore-quality Print On DemandYou can now gain unprecedented worldwide book distribution for both eBooks and printed books in 100+ stores and catalogs.

We are thrilled to announce a game-changing on-demand book printing and distribution service that gives authors and publishers the chance to sell their printed books in dozens of stores and catalogs, including Amazon, Barnes & Noble, and Powell’s, as well as the complete Ingram and Baker & Taylor networks. Combined with our popular eBook distribution services, self-published authors can now place their books in over 100+ online stores and catalogs around the globe.

Print On Demand (POD) allows you to sell printed books worldwide without paying for large print runs, inventory and warehousing issues, or handling your own order fulfillment. Books are printed and shipped to customers as needed — and because BookBaby’s POD service comes paired with global distribution, sales can come from almost anywhere in the world.

Read More...
Comments { 0 }
Judging a Book by Its Cover: What Book Publicists—and Media—Want to See on the Outside of a Book

Judging a Book by Its Cover: What Book Publicists—and Media—Want to See on the Outside of a Book

A book cover checklist for authors

[This article was written by Sandra Poirier Smith, President of Smith Publicity.]

Each week, Smith Publicity receives over 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get their books featured on television and radio shows, in newspapers or magazines, and/or online/blog outlets. In evaluating if we are a good fit for a project and if we believe we have a good chance of securing positive media attention, we review many factors including the outside or overall look of a book.

A book’s cover, back cover, title, sub-title, author photo, etc. need to be professionally executed. In some cases, we see these details are not given enough attention. Here is a book cover check list to help understand what we, and the media, look for in a the look of book:

1. Is the cover professionally designed?

Hire a graphic designer who specializes in creating book covers (not a friend’s daughter who took a graphics class in high school). Book design is a true art form, with knowledge needed in trends in imagery, colors, and typography, and expertise in print production and/or e-book presentation.

Read More...
Comments { 3 }
BookBaby launches Print On Demand

BookBaby launches Print On Demand

Bookstore-quality Print On Demand for idependent authors“Thank you for calling BookBaby, my name is _____ . How can I help you?”

So starts hundreds of calls to our Philadelphia and Portland call centers every week. Most of these chats turn into great conversations for both the author and our publishing team. But not every call has a happy outcome.

More than few calls, unfortunately, come to an early halt. This is how those abbreviated calls used to go.

Author: “Do you offer printed book distribution?”

BookBaby Customer Service: “Ah, well at this time we don’t offer printed book distribution…”

Author: ______ (sound of phone hanging up).

These kinds of exchanges happened dozens of times every day. A large-and-growing-hungrier number of authors want distribution for their printed books, just like they enjoy with their eBooks being distributed through BookBaby. And that’s something BookBaby didn’t offer.

Until now.

Read More...
Comments { 1 }
Forbidden print: a brief history of banned books [infographic]

Forbidden print: a brief history of banned books [infographic]

Censorship: it’s like a publicist’s dream!

Nothing makes me want to read a book more than when someone says I can’t read it.

Check out this infographic featuring some now classic books that were banned because of… well, you’ll see the reasons below:

Read More...
Comments { 0 }
Try before you buy: how BookBaby lets you test drive our book printing services

Try before you buy: how BookBaby lets you test drive our book printing services

Print one copy of your bookPrinting a single copy of your book is the best way to proof your text, evaluate your design, and feel assured that you’re getting the highest quality book printing available

Try before you buy. There’s not much new about that idea – it’s been out there forever. Test drive that car. Sample that exotic- yet-stinky cheese at the high end deli counter.

But how about sampling something personal and unique — like, for instance, your own printed book?

That’s what hundreds of authors like Joshua Duttweiler of Houghton College in New York have done. Joshua was the co-founder of a graphic design group called Caffeinated Creative Studio, which provides services for the college and campus users. Joshua is one of many authors who ordered a single copy of their printed book for just $19. And like many others, Joshua placed a much larger print book order as a result of this unique “try before you buy” offer.

“Having a chance to buy a hard copy for just $19 was incredibly helpful,” said Joshua. “Our book is a showcase for artists and explaining our mission, and it was important that it looked perfect.”

Printing books is a big step for any author. But the stakes are even higher when the product is being used as a tool to help Caffeinated Creative secure more projects. “We were very nervous about buying a lot of printed books. We wanted to see what it would look like in terms of color matching and layouts. We jumped on the deal when we had the chance to get a test copy.”

Joshua used the single book to make instant improvements to the project. “We originally chose natural paper color but realized when we saw it in print that it didn’t quite fit, so we changed to white,” he said. “We changed up a few of the layouts after seeing the book. It was really helpful to have a book to mark up.”

Read More...
Comments { 0 }
#BBchat recap: book e-retail trends

#BBchat recap: book e-retail trends

Transcript of Twitter chat on eBook retail trendsFor our inaugural #BBchat Twitter chat, we asked a few of our authors and literary friends from around the world, including Chris Robley (our blog manager) and Petra A. Lohmann (BookBaby author of Swans), for their thoughts on recent book e-retail trends.

Overwhelmingly, the comments on utilizing social media and book crowdfunding revealed that, while new tricks of the trade may generate buzz for established authors, such new tactics do not necessarily translate into higher revenue or engagement for those authors looking to build up their fan base.

However, almost all those participants who responded to our questions on marketing and sales techniques (such as bundling) responded that they would be open to trying such promotions if they had evidence of demand from their respective target markets. As well, they responded favorably to these ideas from a reader or buyer’s perspective.

To view the entire chat archive, please visit this link. Below is a selection of questions and answers from our discussion.

Read More...
Comments { 0 }