Trying to promote yourself and your writing can seem like a huge, overwhelming task. Wouldn’t it be nice to strategize your plan of attack rather than guest-blogging for every website that will have you or signing up for every social media site willy nilly? Enter the PESO model. The PESO model (aid, Earned, hared, and Owned) combines all the best features of PR and marketing to help you create a strategy to promote yourself and your book (or upcoming book). To get started, let’s take a look at exactly what the PESO model is.