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In the wake of the decline of the traditional bookstore and the traditional publishing model, the major publishers are now grappling with the same thing self-published authors are: how to market books directly to readers.

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book promotion
Trying to promote yourself and your writing can seem like a huge, overwhelming task. Wouldn’t it be nice to strategize your plan of attack rather than guest-blogging for every website that will have you or signing up for every social media site willy nilly? Enter the PESO model. The PESO model (aid, Earned, hared, and Owned) combines all the best features of PR and marketing to help you create a strategy to promote yourself and your book (or upcoming book). To get started, let’s take a look at exactly what the PESO model is.

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How To Promote Your Self Published Book
If you’re looking to put serious effort into a campaign to promote your self-published book, this infographic can help guide you in your quest to build your author platform. From building a website to embracing social media, from holding a contest to starting a blog, here are 10 ways you can build momentum, publicity, and attention as you launch your book.

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self-published author Lauren Klever
self-published author Lauren LynneClear vision and a true collaboration with the BookBaby Design Studio makes self-published author Lauren Lynne's Secret Watchers series look extraordinary. “I did my homework. I spent a huge amount of time looking at other book covers,“ says Lynne. Today’s savvy self-published authors know that having an eye-catching book cover is one of the most important elements to a successful eBook sales run. How will your book stand up to this near instant "yes" or "no' buying decision?

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seth godin self published
seth godin self publishedSeth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. In 2012, Godin set the book publishing industry on its ear by launching a series of books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His 2014 book, What To Do When It’s Your Turn, is already a bestseller. In an interview posted on IndieReader.com, marketing maverick Seth Godin declares that "Self-publishing is the responsibility of choosing oneself."

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ginny carter on bookbaby twitter chat
BookBaby Twitter ChatIn the May edition of our #BBchat Twitter chat, we asked authors and literary friends from around the world, including Ginny Carter (ghostwriter and business book coach), for thoughts on planning and business book marketing strategies. A number of interesting time-management ideas and inspiration were also shared; we hope you find them to be useful. To be notified about our upcoming chats, please sign up here!

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bookbaby logo
book publishing sweepstakesThousands of authors turn to BookBaby to help them release their inner book. Now we're helping one lucky writer realize that dream. We've teamed up with Writer's Digest and Edit911 to give you the chance to win a book publishing prize package that includes everything needed to help write, edit, and self-publish your book. Click here to enter today.

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