Someone’s checking out your website. Pat yourself on the back; you’ve done something right — whether it was announcing your web address during a reading, optimizing your site for Google search, doing targeted advertising on Facebook, printing your URL on the jacket of your book, etc.
So, here they are, checking out your online headquarters, waiting to be dazzled by your literary brilliance. You’ve won the first half of the battle.
Now you need to KEEP them on your website for more than 5 seconds if you want that person to buy a book, invite you to a reading series, download a sample chapter, leave a blog comment, attend a book signing event, or sign up for your email newsletter.
If that potential reader or publishing industry professional gets annoyed, they’re going to back out of there in an internet minute.