Every author, or soon to be author, who reads this blog knows one indisputable fact: completing a book is hard work. Blood, sweat and tears flow – and that’s just to get through chapter one. Or is there an easier way? Publishing expert Nina Amir thinks so, and after reading her book, How to Blog a Book: How to Write, Publish and Promote Your Work One Post at a Time, I do too.
Viv Oyolu joined our July Twitter chat to talk book marketing strategies and to share tips for podcasting more effectively. We frequently hear our friends in literary circles asking how to promote their books more effectively, and podcasting and podcast interviews aren't often part of the conversation. It's not as difficult as many authors think, and Viv was full of great info to help authors get started.
As an author, we know you appreciate the value of the written word, but there's something about an infographic that spells out an idea and puts it into perspective. We asked our designers to create this infographic to help add a colorful twist to the notion of how to promote your self-published book. If you're going to use print on demand books – we've got ideas for how to put 100 of them to work for you.
A sales pitch, no matter how you dress it up, sounds like a sales pitch. And who likes being sold to? Premium cable channels and the DVR industry have been built on the premise that nobody wants to watch commercials. The same is true for social media updates; fans and followers who have chosen to follow you and see your posts are like everybody else: they don’t want a sales pitch. They want to be engaged. They want to be entertained. They want to get to know you.
There’s a blazing hot sun parked overhead and you can hear the kids splashing in the pool. Your backyard grill is fired up and ready to go, while the dog has settled down for a nap on one of the few patches of cool shade. It’s beginning to look a lot like Christmas. Or at least it should for self-published authors who want to take advantage of the holiday selling season to launch and sell their next books. And here’s why.
We are half way through 2015, and a lot of people who didn’t consider themselves authors or writers this time last year have written and published books. This means there are more books available fighting to catch readers’ attention. Just as there are more books available in all genres, there are new podcast shows launched every day. The written word is not your only option for book promotion. Podcasting and interviews can be an effective way to reach potential readers.
On this month's BookBaby Twitter Chat, we will be discussing a number of book marketing strategies, including tips for podcasting more effectively. Radio presenter and author Viv Oyolu will be joining us, and we welcome you to stop by and join the conversation! To participate, simply tweet during the scheduled time using the #BBchat hashtag.