turning off your readers
Every one of your readers has his or her own preferred way of learning a new thing. If you don’t account for these disparate learning methods within your blog post or business book, you’ll be turning a chunk of readers off without even realizing it. Each of us has our own personal bias when it comes to learning, which can lead you astray when it comes to writing for a broad audience.

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Book News January 2016
While the article "Amazon Bottlenecks Frustrating Indie Publishers" from Publisher's Weekly dates back to pre-holiday issues of indie book publishers having inventory tied up with Amazon, the potential backlash of returns – and a glut of inventory for these independents – could pose a significant problem in the next month.

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book marketing tips
Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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book description
You’ve written an amazing book. You’ve gone through a thorough editing process. Your book cover has been designed and it looks amazing. You have spent months, even years to get to this point, and you are probably experiencing a combination of elation and exhaustion. Well, take a deep breath and get ready for round two, because now you are ready for the next steps: publishing and promoting your book.

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great writing
There is so much writing advice and knowledge accumulated over the ages, yet no one seems to fully agree on what makes outstanding writing. It is more that we just know it when we read it. Think about the fact that we all have different favorite books. Whether it is Meyer’s Twilight saga or Dante’s Inferno, some books just stand out head and shoulders above the rest.

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self-published authors
We’re turning the page on 2015 this week – and what a year it was! The last 12 months saw the self publishing industry break new ground in so many ways. Here are just a few of the more notable events for self publishing in 2015.

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maximize book sales
Part 1 of our Print On Demand series focuses on your POD publishing timeline, the importance of the pre-order sales period, how "on demand" works for the retailers, and how you can maximize book sales with your printed book.

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