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Printed Books 101: the components of a book (and where they go)

Printed Books 101: the components of a book (and where they go)

Printed Books 101: a glossary of book componentsA cheat sheet for self-published authors making print books

[This is an excerpt from ‘Printed Book Design 101,’ written by Joel Friedlander of The Book Designer. Download the complete guide HERE for free.]

For quick reference, here’s a cheat sheet of common components used in book design. Remember, most books don’t have all of these, so use this glossary to get the parts you DO have in the right place.

Half title — This page contains only the title of the book and is typically the first page you see when opening the cover.

Frontispiece — An illustration on the page facing the title page.

Title page — Announces the title, subtitle, author and publisher of the book.

Copyright page — Usually the back of the title page, this page carries the copyright notice, edition information, publication information, printing history, cataloging data, legal notices and the books ISBN or identification number.

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Venn Zen: Authors, be one with your audience

Venn Zen: Authors, be one with your audience

Authors: how to understand your audience[This guest post was written by Suzanne Paschall, CEO of Indie Ink.]

I was mightily inspired recently by one of our authorpreneur clients who tested us on our theory of building an Audience Avatar. (I love it when they do that! It’s what keeps us on our toes.) I’ll get to that test in a moment, but first I want to share with you the two-phase process we go through. Step one was to have her coach (me, in this case) interview her as if she was one person at the centre of the most likely audience for her content.

I asked her to envision this person, give her a name, and describe her demographic characteristics. “How old are you?” I asked. “Where do you work? Are you married? Do you have kids?” We went on like this for about a half hour, exploring her Avatar’s life—her beliefs and behaviours, as well as spending, reading and communication habits. We dove into her key influencers, and discussed her hopes, dreams and pain points.

In the end, our client looked at me and said, “I know my audience pretty well, but you asked some things I really was guessing at the answers to. And I wasn’t being her when I answered; I was me guessing at what she would say.”

Testing assumptions

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The cover of this week’s New Yorker, starring… printed books!

The cover of this week’s New Yorker, starring… printed books!

CoverStory-Fall-Library-Tom-Gauld-690-938

According to The New Yorker, Tom Gauld’s “Fall Library” illustration on the cover of this week’s issue was originally supposed to feature a woman holding up an eReader. But they decided against it because, according to Gauld, ”the fact that she’s holding one of her millions of books is what’s nice.”

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15 ways to promote your book with a book trailer

15 ways to promote your book with a book trailer

15 ways to promote your book trailerA book trailer is a short video teaser for your book. The video can consist of live action, animation, scrolling text on a black background, or pretty much anything else you think will capture the imagination of the viewer.

But are book trailers really necessary for promotion? I mean, you’re an author, not a filmmaker, and a book is a book — NOT a movie! Well, click HERE to read one writer’s opinion on the necessity of book trailers.

“Necessary” may be a strong word, but in our socially-connected, video-frenzied world, a professional book trailer can be a super helpful tool in your promotional bag of tricks. They’re short, sharable, exciting (when done well), and show that you’re serious about your writing, so readers will take you seriously too.

OK. Wanna create one? Check out our top 5 book trailer tips for authors.

Still stumped on what’d make a good trailer for your book? Get some inspiration from these fantastic book trailers.

Now, you’ve filmed and edited your book trailer and you’re ready to wow the world with it. What do you do? Where do you begin?

Here’s a list of ways to promote your book with your book trailer

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Keep going! Persistence pays off in the publishing world

Keep going! Persistence pays off in the publishing world

Dune: Frank Herbert's classic was rejected 20 timesTired of being rejected by publishers? Remember Frank Herbert

I was listening to the Writer’s Almanac Podcast this morning and heard that it’s the birthday of Frank Herbert, author of the science fiction masterpiece Dune.

Herbert is just one name on a long list of writers who found success after being repeatedly rejected.

Nearly twenty publishers told Frank Herbert “no thanks” after he’d submitted the manuscript for Dune.

Eventually Dune was accepted by Chilton, a publisher of auto repair manuals and an unlikely launching pad for a book that would go on to define an entire genre, sell over 12 million copies, and get made into a movie (twice).

So, if you’re feeling down, rejected, unsupported, or otherwise low about where you’re at in your writing life, try to remember that plenty of famous writers established their careers only after years of beating their heads against closed doors.

If you’re passionate about the craft of writing, it’s best to heed the advice of poet Todd Boss: “Never Give Up.”

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BookBaby gives away free writer’s guide to promote National Novel Writing Month

BookBaby gives away free writer’s guide to promote National Novel Writing Month

NaNoWriMo: Write a Novel in One Month

Free eBook about manuscript preparation and book publishing made available exclusively to NaNoWriMo participants

We’re happy to announce that we’ve partnered with NaNoWriMo to support National Novel Writing Month, an annual event held in November when more than a quarter of a million writers each work towards the goal of completing a 50,000-word novel. BookBaby is making their informational eBook The End. Now What?! Take Your Manuscript to Marketplace in 6 Weeks available to all NaNoWriMo participants as a free PDF, mobi, or ePub download.

This 105-page eBook, authored by Steven Spatz, BookBaby’s newly-announced president, is an updated and expanded version of a guide that thousands of NaNoWriMo writers downloaded earlier this year with the kickoff of Camp NaNoWriMo.

“NaNoWriMo gives authors a thrilling, inspiring, crazy challenge, and BookBaby is always proud to support the event,” says Spatz. “I’m particularly excited this year to give away my new eBook to all of these authors who’ll be working hard to finish their own books in 30 days or less. Having recently completed my manuscript for The End. Now What?!, I know there’s a certain amount of head scratching that happens once you type that last sentence. My eBook will help writers take their completed manuscripts through the editing, design, conversion, and book distribution processes —and get published the right way.”

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Printed Books 101: the five most common manuscript file preparation problems

Printed Books 101: the five most common manuscript file preparation problems

Printed Book 101: common manuscript prep mistakesTo a large degree, the beauty of a physical book depends on how well the manuscript file was prepared before the book went to print.

If you want your printed book to look professional, be sure to avoid these common manuscript mistakes:

1. Fonts aren’t embedded. By far, missing fonts is the most common reason print projects get delayed. Please remember to embed your fonts in your PDF file.

2. Page numbers are all on the same side of the page. Remember, even page numbers on left-side pages should be on the left side of the page, and odd page numbers on the right-side pages should be on the right side of the page. (Of course, you won’t have to worry about this if you center your page numbers.)

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Get free promotion to thousands of readers on Riffle

Get free promotion to thousands of readers on Riffle

Promote your book with Riffle

Want discoverability?

As an independent author, you’re probably always looking for new ways to promote your book. Well here’s one that’s not only tried and true, but also FREE. From now until the end of October, you’ll get a free Riffle Select listing when you publish your book through BookBaby at the Premium level.

Riffle Select is a great way for readers to discover new books and for authors to promote their books. Readers who subscribe to Riffle Select receive a daily email that highlights free or deeply discounted eBooks in a variety of different genres. For authors on Riffle Select, this means amazing visibility to thousands of Riffle readers.

But hurry! This offer ends October 31st, 2014. 

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What are the top 3 must-read books in your genre?

What are the top 3 must-read books in your genre?

Best 3 books in your genre?Imagine you get to create someone else’s “desert island” reading list, but only in one genre!

Author Richard Thomas created a fun list for Lit Reactor of the three essential books you should read in every genre. Well maybe not EVERY genre, but at least in Fantasy, Horror, Science Fiction, Literary Fiction, YA, Crime/Noir/Thriller, and Short Story Collections.

These types of things are totally subjective, of course, but that’s what makes them entertaining. Get a dozen writers of the same genre together, ask them what their favorite books are, and no two lists will look alike. The differences between your essentials and mine are not only fun to argue about, they also give us a chance to reexamine our tastes and reading prejudices. We might find new inspiration in an author we’ve dismissed for years. We might discover a great, under-recognized book. We might be changed!

So let’s get this conversation going. What three books would you recommend to someone who has just been introduced to your genre? What makes these books worth reading?

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Printed Books 101: how to prepare graphic files for book printing, Pt. 2

Printed Books 101: how to prepare graphic files for book printing, Pt. 2

How to prepare graphic files for book printingIn order for you printed book to look as beautiful as you imagine it, you need to send your printer pristine files. If you have a lot of graphic elements (photos, graphs, etc.) in your book, check out Part 1 of this series, and then hop back here for step #2 below.

Preparing graphic files for book printing — Step #2:

Prepare your interior text PDF file

When you’re getting your interior text PDF file ready for printing:

• Interior text PDF files must be in a single page format and not in printer or reader spreads.

• The number of pages in the book should end on an even number.

• Left side pages should be even numbered and right side pages should be odd numbered.

— Saddle Stitched books need a page count divisible by four.

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