The iPhone alarm shrieks far too early in the morning. I fumble to turn it off and then switch the TV on with the Comcast app. Brrrrr… it’s freezing. A glance at my weather app confirms it’s the coldest morning of the year thus far. Another phone app controls the heat and I crank it up a few notches.
A few minutes later I’m heading downstairs, working the remote starter app to warm up my car. Hm. Do I need to take a lunch? I open my calendar to check today’s schedule….
And so it goes in my wired day. Yeah, I love me some technology! Couldn’t live without it now. And without the relentless advance of technology, companies like BookBaby wouldn’t be around. Yet if you were to ask me what the real secret behind BookBaby’s success is, it wouldn’t have an on/off switch.
Last week I offered up the concept of “books without boundaries” and how our approach toward eBook globalization is a pillar of our business. And here’s another one: