There’s a blazing hot sun parked overhead and you can hear the kids splashing in the pool. Your backyard grill is fired up and ready to go, while the dog has settled down for a nap on one of the few patches of cool shade. It’s beginning to look a lot like Christmas. Or at least it should for self-published authors who want to take advantage of the holiday selling season to launch and sell their next books. And here’s why.
We are half way through 2015, and a lot of people who didn’t consider themselves authors or writers this time last year have written and published books. This means there are more books available fighting to catch readers’ attention. Just as there are more books available in all genres, there are new podcast shows launched every day. The written word is not your only option for book promotion. Podcasting and interviews can be an effective way to reach potential readers.
On this month's BookBaby Twitter Chat, we will be discussing a number of book marketing strategies, including tips for podcasting more effectively. Radio presenter and author Viv Oyolu will be joining us, and we welcome you to stop by and join the conversation! To participate, simply tweet during the scheduled time using the #BBchat hashtag.
My new eBook, The End – Now What?!, is full of budgeting, manuscript, and publishing advice for authors on the self-publishing track. Believe me, I know, getting your book published can be a long and daunting process. I’ve talked to hundreds of authors from all walks of life about their self-publishing experiences, both the good and not-so-good journeys. I've combined dozens of their stories in this book, along with some great tips and tricks from New York Times bestselling authors Hugh Howey and Dani Shapiro.
One question I love being asked as a business book writing coach is: "I’ve got seven topics I could write about. Each is brilliant and would make the world a better place. How do I decide which is the killer idea?" If this sounds like you, don't worry, it’s a common stumbling block. The good news is, you have a lot of ideas, and my job is to help you determine which is best.
Jacket copy is never going to be “perfect.” It’ll never capture everything you want readers to know about your book or your achievements as an author. So give up on trying to pack it all in and just accept the fact that this is supposed to be, much like the descriptions on a menu, a teaser. First throw your hands in the air, and then use them to karate chop all the extraneous elements into submission. What’s left over will be in fighting trim.
Social media marketing doesn't always play to most writers' strengths, but having a plan and a goal can help you effectively market your book on Twitter. Not sure how to begin? Here are nine things to consider. 1. Be a thought leader. You don't always have to come up with original content to establish yourself as a thought leader. Tweet links to current news in your industry to keep your followers up-to-date and show you know what’s going on outside your own four walls.