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15 ways to promote your book with a book trailer

15 ways to promote your book with a book trailer

15 ways to promote your book trailerA book trailer is a short video teaser for your book. The video can consist of live action, animation, scrolling text on a black background, or pretty much anything else you think will capture the imagination of the viewer.

But are book trailers really necessary for promotion? I mean, you’re an author, not a filmmaker, and a book is a book — NOT a movie! Well, click HERE to read one writer’s opinion on the necessity of book trailers.

“Necessary” may be a strong word, but in our socially-connected, video-frenzied world, a professional book trailer can be a super helpful tool in your promotional bag of tricks. They’re short, sharable, exciting (when done well), and show that you’re serious about your writing, so readers will take you seriously too.

OK. Wanna create one? Check out our top 5 book trailer tips for authors.

Still stumped on what’d make a good trailer for your book? Get some inspiration from these fantastic book trailers.

Now, you’ve filmed and edited your book trailer and you’re ready to wow the world with it. What do you do? Where do you begin?

Here’s a list of ways to promote your book with your book trailer

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Keep going! Persistence pays off in the publishing world

Keep going! Persistence pays off in the publishing world

Dune: Frank Herbert's classic was rejected 20 timesTired of being rejected by publishers? Remember Frank Herbert

I was listening to the Writer’s Almanac Podcast this morning and heard that it’s the birthday of Frank Herbert, author of the science fiction masterpiece Dune.

Herbert is just one name on a long list of writers who found success after being repeatedly rejected.

Nearly twenty publishers told Frank Herbert “no thanks” after he’d submitted the manuscript for Dune.

Eventually Dune was accepted by Chilton, a publisher of auto repair manuals and an unlikely launching pad for a book that would go on to define an entire genre, sell over 12 million copies, and get made into a movie (twice).

So, if you’re feeling down, rejected, unsupported, or otherwise low about where you’re at in your writing life, try to remember that plenty of famous writers established their careers only after years of beating their heads against closed doors.

If you’re passionate about the craft of writing, it’s best to heed the advice of poet Todd Boss: “Never Give Up.”

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BookBaby gives away free writer’s guide to promote National Novel Writing Month

BookBaby gives away free writer’s guide to promote National Novel Writing Month

NaNoWriMo: Write a Novel in One Month

Free eBook about manuscript preparation and book publishing made available exclusively to NaNoWriMo participants

We’re happy to announce that we’ve partnered with NaNoWriMo to support National Novel Writing Month, an annual event held in November when more than a quarter of a million writers each work towards the goal of completing a 50,000-word novel. BookBaby is making their informational eBook The End. Now What?! Take Your Manuscript to Marketplace in 6 Weeks available to all NaNoWriMo participants as a free PDF, mobi, or ePub download.

This 105-page eBook, authored by Steven Spatz, BookBaby’s newly-announced president, is an updated and expanded version of a guide that thousands of NaNoWriMo writers downloaded earlier this year with the kickoff of Camp NaNoWriMo.

“NaNoWriMo gives authors a thrilling, inspiring, crazy challenge, and BookBaby is always proud to support the event,” says Spatz. “I’m particularly excited this year to give away my new eBook to all of these authors who’ll be working hard to finish their own books in 30 days or less. Having recently completed my manuscript for The End. Now What?!, I know there’s a certain amount of head scratching that happens once you type that last sentence. My eBook will help writers take their completed manuscripts through the editing, design, conversion, and book distribution processes —and get published the right way.”

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Printed Books 101: the five most common manuscript file preparation problems

Printed Books 101: the five most common manuscript file preparation problems

Printed Book 101: common manuscript prep mistakesTo a large degree, the beauty of a physical book depends on how well the manuscript file was prepared before the book went to print.

If you want your printed book to look professional, be sure to avoid these common manuscript mistakes:

1. Fonts aren’t embedded. By far, missing fonts is the most common reason print projects get delayed. Please remember to embed your fonts in your PDF file.

2. Page numbers are all on the same side of the page. Remember, even page numbers on left-side pages should be on the left side of the page, and odd page numbers on the right-side pages should be on the right side of the page. (Of course, you won’t have to worry about this if you center your page numbers.)

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Get free promotion to thousands of readers on Riffle

Get free promotion to thousands of readers on Riffle

Promote your book with Riffle

Want discoverability?

As an independent author, you’re probably always looking for new ways to promote your book. Well here’s one that’s not only tried and true, but also FREE. From now until the end of October, you’ll get a free Riffle Select listing when you publish your book through BookBaby at the Premium level.

Riffle Select is a great way for readers to discover new books and for authors to promote their books. Readers who subscribe to Riffle Select receive a daily email that highlights free or deeply discounted eBooks in a variety of different genres. For authors on Riffle Select, this means amazing visibility to thousands of Riffle readers.

But hurry! This offer ends October 31st, 2014. 

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What are the top 3 must-read books in your genre?

What are the top 3 must-read books in your genre?

Best 3 books in your genre?Imagine you get to create someone else’s “desert island” reading list, but only in one genre!

Author Richard Thomas created a fun list for Lit Reactor of the three essential books you should read in every genre. Well maybe not EVERY genre, but at least in Fantasy, Horror, Science Fiction, Literary Fiction, YA, Crime/Noir/Thriller, and Short Story Collections.

These types of things are totally subjective, of course, but that’s what makes them entertaining. Get a dozen writers of the same genre together, ask them what their favorite books are, and no two lists will look alike. The differences between your essentials and mine are not only fun to argue about, they also give us a chance to reexamine our tastes and reading prejudices. We might find new inspiration in an author we’ve dismissed for years. We might discover a great, under-recognized book. We might be changed!

So let’s get this conversation going. What three books would you recommend to someone who has just been introduced to your genre? What makes these books worth reading?

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Printed Books 101: how to prepare graphic files for book printing, Pt. 2

Printed Books 101: how to prepare graphic files for book printing, Pt. 2

How to prepare graphic files for book printingIn order for you printed book to look as beautiful as you imagine it, you need to send your printer pristine files. If you have a lot of graphic elements (photos, graphs, etc.) in your book, check out Part 1 of this series, and then hop back here for step #2 below.

Preparing graphic files for book printing — Step #2:

Prepare your interior text PDF file

When you’re getting your interior text PDF file ready for printing:

• Interior text PDF files must be in a single page format and not in printer or reader spreads.

• The number of pages in the book should end on an even number.

• Left side pages should be even numbered and right side pages should be odd numbered.

— Saddle Stitched books need a page count divisible by four.

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10 tips to help writers stay focused

10 tips to help writers stay focused

How to stay focused as a writerThere’s no getting around the fact that as a writer you must produce your craft either on paper or on a digital device of some kind. Even if you subscribe to voice recognition software where your dictation becomes your written work, there is time and commitment involved in creating all forms of writing. How, then, does the serious writer stay on task?

In this world where we can click away and change our minds instantly, be distracted by cellular devices, multitask and attend to a wide variety of our needs almost simultaneously, how do we stay on the path of quality writing and be proud of our accomplishments, our creations, and inspire others through our words?

These tips are in no particular order, except the first one, which is absolutely essential! And along the way, here are a few online tools that can aid in your process.

1. Write, write, write

…and then write some more. Nike said it best with “just do it!” There is so much self-doubt and procrastination out there that the best mantra has to be to just write! It takes moments to criticize, but hours to create. Stick those words on a post it … and believe it.

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How to keep blogging simple — 5 tips for authors

How to keep blogging simple — 5 tips for authors

Blogging for Authors[This article was written by guest contributor Cari Bennette.]

It’s hard to know when to stop sometimes, isn’t it?  Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger.  If we don’t, Google will reject us.  And no one wants to be rejected by Google.

So we add a bit more, tinkering here and there in hopes of finding the right combination of eye candy to entice our readers.  But none of it really seems to work and what we’re left with is visual clutter, overworked posts, and unremarkable content.

So, how do we streamline our blogging process to deliver the relevant, quality content our readers demand?  Let’s see what the online authorities can share to help us in our quest for blogging simplicity.

#1.  Have a Personality

According to John Rampton’s online article in the Huffington Post “The best way to connect with your audience is to let them see the person behind the words.”  In a word, authenticity.

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Is your book cover holding you back?

Is your book cover holding you back?

Is your book cover holding you back?How to make sure your book cover grabs the attention of potential readers

Think about the way you scroll through your social media feeds, or surf through TV channels, or breeze through the aisles of a bookstore. If something doesn’t grab your attention within a few seconds you’re probably going to move on to something else, right?

Well, most people will give YOUR book the same treatment.

Before you’ve built up a big readership, your book cover is not just the first thing someone sees; it’s the ONLY thing someone sees — and they’ll have to decide if they’re going to investigate what’s inside your book based on their impression of your book cover.

To find out whether your cover has what it takes to capture the imagination of readers, check out my guest post on the Bookarma Blog all about how your book cover is your first and best promotion tool. 

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