Competitive doesn’t begin to describe today’s book market. According to Bowker, thousands of books/ebooks are published each week, with self-published or indie published books gaining popularity each year.
Authors working to build their brand and discoverability platforms need to be as strategic as possible to gain the attention of media and readers. For both novice authors and veteran authors alike, the pitfalls of book publicity are many. In our experience handling thousands of book publicity campaigns, we know what can sabotage success, the errors of both omission and commission that can derail a campaign, and how human tendencies can adversely affect promotion and yes, ultimately book sales.
What follows are the Seven Deadly Sins of Book Promotion; the mistakes and actions that can destroy an author’s chances to get substantial media coverage, and how to avoid these common pitfalls.
If you think sitting back and watching royalty checks roll in is your destiny, think again.Read More...