If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.

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Breaking down the elements of best-selling books is akin to analyzing what makes a hit song – or a viral video. Seems obvious after the fact...

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You can write a love story outside the romance genre. Romance is a staple of all types of literature. So when is it a "romance" and when is it just a book with a love story? Usually, it’s obvious.

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In almost every story, there is a pill that makes something exciting happen. Whether it brings love, stardom, happiness, or calamity in your book is up to you.

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You can juggle fiction and nonfiction writing in your career, but you'll need organization, diligence, and the ingenuity to recognize how to give each skill set its proper time, place, and respect in your writing life.

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Sometimes what your book needs is an elephant or two in the room. That's what a mokita is, and while we don’t want these elephants in our real lives, they can be powerful agents in your storytelling.

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It’s the start of the new year – and it's finally time to write the book you've been thinking about. Except, you're not even sure how to start writing a book. If you dedicate yourself to the task, you can finish your book within a year.

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