Start with your "Why," and your "Who" and "What" become clear when writing your business book. Instead of fuzziness and frustration, you will have razor-sharp focus that will help you write.

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All successful people have routines. Some take it to extremes (Mark Zuckerberg wears the same outfit every day). What routine can you develop to supercharge your writing?

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Write with purpose in mind. Edit with purpose in mind. Polish with purpose in mind. Use it as your criterion for chopping (or lack of it) and gauge your satisfaction against it. When 100% of your words are charged with meaning, your book is done.

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When writing, choose words thoughtfully, and remember you are writing to communicate ideas and feelings for your reader to experience and understand.

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If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.

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Breaking down the elements of best-selling books is akin to analyzing what makes a hit song – or a viral video. Seems obvious after the fact...

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You can write a love story outside the romance genre. Romance is a staple of all types of literature. So when is it a "romance" and when is it just a book with a love story? Usually, it’s obvious.

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