How many now famous authors toiled in obscurity or were labeled heretical or insignificant while alive, only to be recognized as genius after they died?

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Your book's structure is the tool that will gather up your readers and keep them following along with you; it's the tie that binds all the parts of your story together, from end to end, and in the middle too.

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Most authors probably wish they had a gauge of some kind to stick into the pages to tell them when their book is done. It’s not just new, inexperienced writers who have that wish. Most published authors I’ve posed the question to say the same thing: it’s hard to know when to put down the virtual pen.

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Start with your "Why," and your "Who" and "What" become clear when writing your business book. Instead of fuzziness and frustration, you will have razor-sharp focus that will help you write.

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All successful people have routines. Some take it to extremes (Mark Zuckerberg wears the same outfit every day). What routine can you develop to supercharge your writing?

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Write with purpose in mind. Edit with purpose in mind. Polish with purpose in mind. Use it as your criterion for chopping (or lack of it) and gauge your satisfaction against it. When 100% of your words are charged with meaning, your book is done.

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When writing, choose words thoughtfully, and remember you are writing to communicate ideas and feelings for your reader to experience and understand.

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