When writing, choose words thoughtfully, and remember you are writing to communicate ideas and feelings for your reader to experience and understand.

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If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.

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Give your readers the equation, but let them do the math. It's more fulfilling, and keeps your reader engaged, when you let your story's subtext reveal itself.

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You can write a love story outside the romance genre. Romance is a staple of all types of literature. So when is it a "romance" and when is it just a book with a love story? Usually, it’s obvious.

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In almost every story, there is a pill that makes something exciting happen. Whether it brings love, stardom, happiness, or calamity in your book is up to you.

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You can juggle fiction and nonfiction writing in your career, but you'll need organization, diligence, and the ingenuity to recognize how to give each skill set its proper time, place, and respect in your writing life.

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Sometimes what your book needs is an elephant or two in the room. That's what a mokita is, and while we don’t want these elephants in our real lives, they can be powerful agents in your storytelling.

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