Think of your favorite books in your personal library. Aside from the titles and authors, what usually come to your mind? All those beautiful covers? Some covers tell a story in and of themselves. So what about the other side of the book? I'll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self published authors.

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While words and pictures and ideas are what make a text, book formatting and cover design are what really transform the words and images into a "real book."

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We spoke with two graphic designers to get some insights on what makes for great design and why your book cover design is more important than ever before.

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Self-published eBooks shouldn't look any less professional than traditionally published eBooks. It's important to at least learn the basics of eBook formatting to make sure that the digital book you publish comes out on the other end of the eBook conversion process looking like something you cared about, labored over, and handled like a professional.

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You want your printed books to look great. But in order to ensure the highest-quality printing for your book, you'll need to send your book printer manuscript files that are pristine. If you're wondering how to properly prepare your manuscript files to ensure that your printed books look perfect, please read these instructions carefully — and be sure to provide your book printer with the highest quality graphic files possible for your book’s cover and body text.

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There is more to a nonfiction book than a catchy cover and table of contents... much more. Wherever you are in the process of writing your book, if the chapters adequately convey your message, everything else you write must attract, inform, clarify, or sell.

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Are you uncertain about the difference between a fixed layout eBook and a standard ("flowable") eBook?

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