Authors are still acclimating to this new world of eBook publishing, which has some asking, "Why doesn't my eBook look like my printed book?" There are practical reasons why.

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For many BookBaby authors, understanding the nuances of eBook formatting – like fixed vs. standard layout – can be a challenge. Gino Vasquez and Kyle Fadigan from our eBook Convertion team play an important role in many BookBaby authors' lives, converting manuscripts from programs such as Word or Pages into formats that work on eReaders.

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Of all the mysteries surrounding the process of self publishing, the ISBN ranks among the most intimidating to many new authors. We're here to allay your concerns and give you answers.

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Think of your favorite books in your personal library. Aside from the titles and authors, what usually come to your mind? All those beautiful covers? Some covers tell a story in and of themselves. So what about the other side of the book? I'll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self published authors.

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While words and pictures and ideas are what make a text, book formatting and cover design are what really transform the words and images into a "real book."

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We spoke with two graphic designers to get some insights on what makes for great design and why your book cover design is more important than ever before.

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Self-published eBooks shouldn't look any less professional than traditionally published eBooks. It's important to at least learn the basics of eBook formatting to make sure that the digital book you publish comes out on the other end of the eBook conversion process looking like something you cared about, labored over, and handled like a professional.

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